GOODWILL

• (noun) a disposition to kindness and compassion

  "the victor's grace in treating the vanquished"

  synonyms : good will , grace

• (noun) the friendly hope that something will succeed

  synonyms : good will

• (noun) (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)

  synonyms : good will

WordNet® 3.0, © 2006 by Princeton University.

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