PATRONAGE

(noun) the business given to a commercial establishment by its customers
"even before noon there was a considerable patronage"
synonyms : trade
(noun) (politics) granting favors or giving contracts or making appointments to office in return for political support
(noun) the act of providing approval and support
"his vigorous backing of the conservatives got him in trouble with progressives"
synonyms : backing , backup , championship
(noun) a communication that indicates lack of respect by patronizing the recipient
synonyms : condescension , disdain
(noun) customers collectively
"they have an upper class clientele"
synonyms : business , clientele
(verb) be a regular customer or client of
"We patronize this store", "Our sponsor kept our art studio going for as long as he could"
synonyms : keep going , patronise , patronize , support
(verb) support by being a patron of

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