PERSUASION

• (noun) a personal belief or judgment that is not founded on proof or certainty

  "my opinion differs from yours", "I am not of your persuasion", "what are your thoughts on Haiti?"

  synonyms : opinion , sentiment , thought , view

• (noun) the act of persuading (or attempting to persuade); communication intended to induce belief or action

  synonyms : suasion

WordNet® 3.0, © 2006 by Princeton University.

Mnemonics for persuasion

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