GIMMICK

(noun) any clever maneuver
"he would stoop to any device to win a point", "it was a great sales gimmick", "a cheap promotions gimmick for greedy businessmen"
synonyms : device , twist
(noun) something unspecified whose name is either forgotten or not known
"she eased the ball-shaped doodad back into its socket", "there may be some great new gizmo around the corner that you will want to use"
synonyms : doodad , doohickey , doojigger , gismo , gizmo , gubbins , thingamabob , thingamajig , thingmabob , thingmajig , thingumabob , thingumajig , thingummy , whatchamacallit , whatchamacallum , whatsis , widget
(noun) a drawback or difficulty that is not readily evident
"it sounds good but what's the catch?"
synonyms : catch

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